Most people design their brand based on the notion that many shoppers make informed decisions. The truth remains that most buyers are instinctive. They buy their products based on color, familiarity, and shape. Your product packaging has to appeal to the bran before rationality comes into play. For a brand to be very successful, they need to be able to express their message through their packaging, like with sustainable protective packaging. Your buyers should understand at a glance what your message is and why it is important to their life. Below are five things your products’ packaging must-do for you.
Your product packaging must be unique. While on the shelf with similar products, shoppers must be able to take one look at your product and know that no other product would cut it. You need your package to draw the buyer’s attention and make them understand the importance of the product. One way to achieve this is with sustainable protective packaging, which shows the customer you care about the environment.
Simple designs are more effective in catching the attention of shoppers. While everyone continues to try to spice up the visual and use complicated packaging, people are getting drawn to calm visuals. A simple, sustainable protective packaging without all the complicated graphics found on many products lining up the aisle catches attention. Your design should be simple and calm. Keeping your design simple will increase sales for you.
Create Iconic Connections
For this to happen, your brand should be easy for kids to recognize. If a five-year-old can conveniently find your product when you describe it to them, then your product creates iconic connections. If your product packaging is one that sticks, buyers will keep coming back to look for it. It is a unique brand mark, and it is another thing your packaging can do for you, and it will help to facilitate loyal consumers.
Trigger Emotional Engagement
Shoppers tend to make buying decisions based on emotions. If your packaging makes consumers feel something, they’re more likely to purchase your product. Your packaging needs to be able to attract consumers when they walk through the aisle. Sustainable protective packaging triggers an emotion in consumers as it shows your product stands for a cause.
Generate Iconic Assets
The best kind of packaging is those with visual assets that communicate with the consumer. This could begin from the color to the design on the packaging, the shape of the packaging, the typography, and other factors that could significantly affect the brand experience. Make sure everything about your packaging is memorable to keep your consumers coming.