The branding of your business is a tricky part, and you need a perfect strategy with a group of individuals that you can use to work on different parts related to branding. One such important job during branding is to create a good sticker and product label. When building a brand image, your brand sticker plays an important role. First, You need to stick them on the product, which means the consumer is first going to see the sticker before interacting with your product. Second, if the brand sticker or label design is not good, you are not going to attract the eyes of your customer.
So, make sure to create a brand sticker that can become easily recognizable among people. That means you need to hire a good designer that can create the best Sticker design (รับออกแบบสติ๊กเกอร์, which is the term in Thai) to help your brand become recognizable.
So, here are few things to check when outsourcing to a sticker designer.
Hire The Right Designer
Every brand needs to build its distinct view and image in people’s minds. The design needs to be unique from your competitor, but the sticker design should also suit the brand identity you want for your business. Think of a sticker as an art piece; there are different type of styles and art types. Designers have their unique art style, and you have to see if the designer’s art style complements the brand image you want to build.
Check Their Prior Client Work
Every designer has a portfolio that they will show you when you ask them about their previous work. Going through their past project, you can judge a sticker designer. So, make sure to ask for the sample before hiring or outsourcing the job to the sticker designer. Moreover, you can go through their website or linked profile to gain more information about their work. In case any designer fails to provide the past work or sample, then it is a red flag.
Discuss Your Demands
Before indulging in the contract with any sticker designer, you must discuss your expectation about the Sticker design. You should consider the further discussion about the level of work you are looking for, and better to ask them if they can work up to your standard. Not laying out the scope of your project leads to dissatisfaction. So, make sure to discuss everything related to the project before outsourcing or paying for the work.